13 June, 2003

How’s this for a marketing idea gone wrong-ish. One of the supermarkets, in it’s infinite drive to jump on the loyalty card bandwagon that is hauling it’s ass through NZ, have a new card called “One Card”. I am now constantly amused as the checkout folk ask me if I ‘have a wanker’. Needless to say the TV ad is just priceless. If I didn’t know better I’d say one of their Designers was doing an adbust on them.