19 February, 2006
I think I have discovered a law of marketing. I call it the law of one thirds and it goes a little something like this. Whatever a business or organisation says about themselves only one third is likely to be true. For example, if an IT company says it can set up Linux servers and workstations, develops for open source, and is the leading technology company in the world, you can probably bet that they, maybe, use a Linux server and possibly Open Office and are a small company in the back stall of a small toilet block.. The rest will be bollocks. If a company advertises a 29″ TV, you can probably bet it’s only 9.6″. That sort of thing. It just seems that lately everyone is lying about what they do and hoping they will never have their bluff called. It is time to make a stand, walk into businesses and start asking for them to do what they say they do. If they can’t, raise your eyebrows (one if you can do that as it looks more cynical), snort gently while shaking your head and leave without saying a word. Maybe mutter “pathetic” as you leave. I am tired of all the white noise that surrounds business at the moment. It’s not necessary and not making the world a good place.
This weekend I have managed to kill two electric sanders. One was brand new and it just stopped working. Either it’s not a good time for me to be playing with electrical items or the above law has come into play once more.